Simply.

Creative brief:
Get everyday consumers
Who find themselves flustered when deciding what products to purchase
To recognize the benefit in minimizing unnecessarily complicated decisions
By choosing Simply.

Insight:
With a reality saturated in what seems to be an infinite array of unnecessary choices, it’s fair to say that the benefits of simplicity have widely been forgotten — until now. With every product sourced and produced in America with 100% certified organic resources, Simply. is dedicated to providing their customers with everything they need and nothing they don’t.

Idea:
As someone who finds himself constantly overwhelmed by what seems to be an endless amount of options, I was excited to help bring this company to life. In order to do this, I created the slogan, “The simple solution to life’s endless options,” in order to lay it all out there and speak directly to the consumer about what they can expect when purchasing products by Simply. Whether it’s hair products or cleaning solutions, it was imperative for me to create a branding portfolio for this company that aligned with its name. With sleek designs and transparent copy, I wanted everyone to see how simple life can be when they choose Simply.