San Antonio Animal Rescue

Creative brief:
Get San Antonio locals
Who like cats and dogs
To recognize the positive impact they can make on an animal’s life
By telling them about the many ways they can support the San Antonio Animal Rescue’s mission.

Insight:
6.3 million cats and dogs enter shelters across the United States each year, but the San Antonio Animal Rescue is dedicated to ending that statistic. With dedicated volunteers and a positive mission statement, the SAAR has found loving homes for more than 20,000 animals.

Idea:
In order to shed light on the San Antonio Animal Rescue’s mission, I wanted to use impactful imagery and verbiage to give their audience a clear understanding of what they are contributing to when they decide to adopt/foster, volunteer, and/or donate to SAAR. Through warm statements like “your best friend awaits,” and current photos of previous adopters with their furry family members, I was able to put together a six-part social media package that could be used as a linear storyline, or broken up into six stand-alone posts.